Esperanza
ESPERANZA the brand new non-alcoholic aperitif for the younger generation, created by Kim and Nat, the two influencer founders. With its more grown-up and sophisticated look for the younger generation, the duo wanted to create a brand that feels seductive, premium and sophisticated. It’s about having fun, socialising with friends and enjoying life to the full without having to rely on alcohol. The brand presents a romantic lifestyle characterised by high aspirations, one that celebrates seaside adventures, the spirit of wanderlust and intimate relationships.
The brand essence: Cultured, Fun, Romantic
The brand feeling: Cultured, Stylish, Elevated
The design reflects the stylish, cultivated essence of ESPERANZA with a refined, sophisticated yet lively look. The romantic font supports the alluring, grown-up side of the high-end brand. The overall look takes into account the aspect of socialising and enjoying life to the full, without being boring, too noble or old.
The colour palette is romantic yet sophisticated and stylish. All the colours support the cultured, elevated yet enjoying life to the fullest feel of the brand without being too swanky or demanding.
